Karl Lagerfeld Lingerie (women's)

I personally pioneered the creation of the in house lingerie & sleep division for Karl Lagerfeld. This included a diverse range of programs; including bonded seamless styles, monogram mesh, and in-house developed lace. To suit our varied RTW customers I created tailored programs, everyday lingerie with logos, and playful ikonic styles featuring the miniature Karl character. Alongside underwear, I always designed matching sleep and lounge to achieve a full look, and each season influenced the merchandising team with thoughtful trend analysis to guide the direction of the future collection build up.

​

Not only did I execute trend lead collections, but I also maintained the distinctive Karl aesthetic. With aggressive FOB targets the challenge was to maintain perceived value and a premium outlook, whilst still using sustainable fabrications and trims. This was a goal I was able to successfully achieve with my lingerie expertise and clever design.