Karl Lagerfeld
Swimwear (women's)

Whilst launching the bodywear and sleepwear categories across men's and women's we decided to also bring the swimwear (formerly designed by a licensee) back in house to give some consistency and elevation to the offering. I once again lead this team to make the Karl swimwear something desirable, functional and fashion forward.

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Each season we developed new fabrics with special finishes, swim specific trims, and special re-usable swimwear packaging for the consumer to transport their wet garment after using in.