Karl Lagerfeld
Underwear (men's)

Parallel to managing the women's lingerie and sleepwear collections at Karl, I also managed men's. Our 3pack boxers quickly became a best seller, performing higher than all of the menswear ready-to-wear styles. I designed men's undergarments, sleep and lounge inclusive of cashmere and thermal layers.

​

Our initial launch was a very safe monochrome offering, but over time we developed more colorful and playful programs, with a mixture of printed and non printed styles, and both premium and entry level fabrications. Although men's underwear is a very block based product category, after perfecting the fit on our core offering, playing with color and interesting waistbands each season was an incredibly important and satisfying task.